Amazon Drones Offer Same Day Delivery!

Amazon has recently announced that they are working on an experimental version of a drone-based delivery system. The drones could carry packages up to 5 lbs in a 10 mile radius of their distribution centers. This could really speed up delivery and allow more customers the luxury of same-day delivery. Amazon hopes that the system can be up and running in just 4 – 5 years from now. If this is in our upcoming future, what else are they going to come up with?!

Is Snapchat Really Worth It?

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So Facebook recently offered over $3 billion in cash to the popular picture-messaging app, Snapchat.  And guess what??  Snapchat turned that offer down!  I don’t know about you, but I’m not sure that was necessarily the right decision for them.  There’s rumors of Snapchat being worth closer to $4 billion according to a Chinese investment company, but I wonder how accurate or true that is.

I’ll admit that I am a Snapchat user myself.  However, I’m not sure how much a future this app actually has.  Evan Spiegel, Snapchat’s founder, based the app on the idea of sending quick snapshots of pictures to your friends with a short caption that would ultimately end up disappearing after a period of up to 10 seconds.  After a while, people of course figured out how to save these ‘disappearing’ pictures though.  After a little practice, it’s pretty easy to screenshot a picture while you are running the app.  That in itself ends up kind of defeating the purpose of the app.  You now are able to save a picture of your friend probably making a funny or embarrassing face at you; well let’s hope that’s all right?  Screenshotting a picture isn’t the only problem either.  A new app called SnapHack has been developed that allows users to save all those pictures that we were meant to believe ‘disappear’ after a few seconds.  That’s a real big problem right?

In my opinion, if Snapchat doesn’t step up their game a bit more and fix some of these privacy/security issues, the app could be on the downfall real soon.  That’s why in my opinion they probably should have taken that money from Facebook while they could have.  However, I could be wrong.  It’s hard to predict where we’re going with all of our technology in the future.  Let me know what you guys think!  Should Snapchat have taken the deal?

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Georgetown University Digital Marketing Certificate Program

Georgetown University is another college that has come up with their own digital marketing courses and program.  Like many other organizations now realize, Georgetown University notes that “The digital marketing landscape has changed more in the past two years than in the previous twenty.”  Their recognition of this change is what has compelled them to come up with a digital marketing training program.  

Georgetown University says their ideal candidate for this program is one that has 3-5 years of experience in the advertising, marketing, social media, or similar fields.  They also encourage start-up entrepreneurs and independent consults to look into their courses.    

In order to complete this Certificate in Digital Marketing, GU students must complete 6 courses within a 2 year time line.  The required courses include:

  • Digital Marketing Strategy
  • Customer Relationship and Database Marketing Management
  • Web and Mobile Design and Usability
  • Advanced Marketing Analytics and Reporting

Students are also required to take 2 elective courses which range from Code Literacy to Search Marketing to Business Storytelling and Brand Development for Marketing.

The total program tuition for all courses is only $5,370.  Georgetown University even offers some discounts, for example 10% off if you are in the DC AMA Chapter.  These digital marketing courses meet Friday and Saturdays and are typically offered every semester which is convenient.  Most all course materials are also included in the price of tuition.

The only downfall some may see to this program is the fact that they require 3-5 years of experience, as well as a bachelor’s degree or equivalent.  However, the university does offer options for international students which may be a plus for you.  Student life is diverse and you’re bound to have some great opportunities considering the university’s ties with Washington, D.C.

 

Email Marketing Tips

Email Marketing Tips

Facebook, Twitter, and the likes have become so popular in recent days that many people may think that the email system is dead. Don’t be fooled–it’s not! Email can still be an important way of communication in the marketing world and it might be worth your time to check out these handy tips! How’s that for some quick digital marketing training? Check out our Pinterest page for other fun infographics like this!

Digital Marketing Training: Keyword Strategy Research

An important aspect of digital marketing, especially when it comes to search engine marketing and optimization, is keyword strategy research.  Choosing the right keywords is a crucial factor in the success of your search engine campaign and can really make or break you.  Let’s look at some of the key factors you should consider when starting your keyword strategy research.

First, what type of keyword strategy are you trying to pursue?  If you are trying to convert clicks into sales then you are working towards a ‘conversion’ strategy.  If you want to get your name out there and create a brand for yourself you are working at a ‘branding’ strategy.  And then of course, you are able to mix the two and consider more of a ‘hybrid’ strategy.  If a conversion strategy is your goal then consider the fact that long-tail keywords are more likely to lead to purchases.  For instance, someone is more likely to buy when searching for “womens high speed mountain bike” as opposed to just “bike.”  On the other hand, if you’re working on a branding strategy, you want to use broader search terms.  The broad search terms will work best for branding and impressions.  It would be okay to just use the keyword “bike” in this case.

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So, once you figure out your strategy how will you measure success?  For branding strategies, success is measured by obtaining the #1 position on a search engine.  However, for conversion strategies, the #1 spot is not so important.  What is crucial is getting the most conversions per keyword.  Therefore, you also want to focus on choosing keywords that’ll optimize conversion.

Continuing on that track, it is important to realize that you should pick and analyze your keywords based on more than just high search traffic volumes.  Obviously your keywords should be relevant to your business and your landing page.  Depending on your strategy, specificity is also another important factor to consider.  Also consider your intent.  Are you trying to inform people, help with navigation, or are you trying to obtain transactions.  Analyzing keywords used by your competition is also often a good strategy to use because it helps you see how others in the industry and succeeding (and even failing).

I think those are some pretty crucial points when it comes to your keyword strategy research and making the most out of search engine optimization.  What other thoughts do you guys have?  Or any other tips?